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Toytown Camp is defending one of the few remaining pieces of wild woodland in Cheltenham from Waitrose, who want to bulldoze the area for a petrol station as part of their plans for a massive supermarket right in the middle of town. The plans also involve two new roads and the destruction of a 3.5 acre playing field enjoyed by generations of Cheltenham's scholchildren.

Anticipating rather than reacting to the supermarket threat is Siserone, based at Caversham near Reading. 

Even the USA has similar situations, as reported from NantucketWal*Mart, suddenly prominent over here, has had its opponents over there as it pioneered the superstore.